There are a few very basic elements that you need to keep in mind whenever creating a Bulk SMS text. The number of people that attempt to send SMS marketing campaigns without these essential elements in place continues to astonish us. People try to maintain characters in a variety of ways because an SMS is limited in size, but sometimes they forget to maintain even the most basic of aspects.
You could think that since an SMS just has 166 characters that there isn't much more to consider. You would be mistaken. SMS is a fantastic and straightforward way, but if you don't pay close attention to the message's content, delivery, and CTAs, you can see a lot of opt-outs from your record. However, if it is done correctly, SMS may become a significant and well-thought-out part of your overall marketing strategy.
1. Display your company name
This most basic of facts is frequently overlooked. There are several methods for achieving this.
a) A forename up to eleven characters long may be fixed as the caller identification. Receivers can't respond to it because it's not a number, which presents an issue. Nonetheless, you still are required to include an opt-out procedure in your message.
Additionally, you can opt people out manually, but this method is less likely to be used, and sending repeated communications to people who can't opt out can make them think poorly of your company.
b) Another choice is to use the opt-out number as caller id.
This method results in a considerably more manageable message and makes it easier for the recipient to reject it. This would eventually result in fewer complaints and become more uplifting for your brand.
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2. Make the recipient eligible
People hardly ever recall how or why they ended up on an email list. It may be brief or unnoticeable, such as entering a contest, writing a review, or making an in-store purchase and providing information. At the point of interest and at the conclusion of the purchasing process, savvy businesses and marketers are increasingly capturing clients' opted-in numbers.
When they deliver the communications, they are not succeeding the receiver. Email makes this much easier because you may use as many characters as you need to explain how someone came to be on your list. It is a little more difficult with SMS.
3. Include an appealing call to action
By adding helpful requests to work, you can establish a connection with a consumer via mobile. SMS keywords can be used to prompt others to reply to the SMS. This is a huge deal for event announcements.
With keywords, you can also add auto-responders to segmented lists that could contain additional information. Additionally, you may add URLs to mobile videos, Google maps, online pages, and even app downloads. There are numerous URL shorteners available right now that are excellent for use with text messaging.
4. Provide the greatest information and deals.
Since a phone is like a person, you must make compelling, timely offers to make people feel as though they are receiving something of value from your text messages. They need to believe that by giving up their cell phone number, they are getting something that others are not and that this is the right move.
Freebies, mobile coupons, discounts, aid memories, connections to free apps, competition access, mobile video, and notifications are all examples of good SMS text messages. Simple sale notifications tend to come across as spammy and would probably cause someone to unsubscribe. Make sure to emphasize to the recipient that you were careful to send the SMS.
5. Avoid trying to be creative with text messages.
People who don't have access to a keyboard use constricting phrases and strange contractions, some advertisers try to use this jargon to conserve characters, and we understand that it is much preferable to speak in a language that is suitable, comfortable, and clear. When promoting, you need people to quickly read and understand a precise and succinct SMS; they don't need to figure out some complicated code.
Additionally, people are aware that you have access to a keyboard and enough time to think about what you are writing, so you would already be viewed favorably by young people.
So, adopting the aforementioned techniques would be very helpful for you whether you send transactional SMS or promotional SMS.